Article 55 · Volume 2 (2026)
Factors Influencing Guangxi Agricultural Vocational and Technical University Students’ Blind-box Purchasing Behavior: A Case Study of Pop Mart
This study examines how Pop Mart’s 4P marketing strategies—Product, Price, Place, and Promotion—shape Blind-box Purchasing Behavior (PB) among students at Guangxi Agricultural Vocational and Technical University (GAVTU), and compares the relative influence of …