Author Profile
6 published articles in Glovento Journal of Integrated Studies
Article 64 · Volume 2 (2026)
The purposes of this quantitative research were to 1) examine the influence of platform service factors—Access Convenience, Perceived Website Quality, Perceived Price, Perceived Usefulness, and Trust—on Online Purchase Intention among students at Guangxi Quali…
Article 63 · Volume 2 (2026)
This study investigates the mechanism through which marketing mix (4Ps) strategies influence the purchase intention of Luckin Coffee among university students in Guilin, China, with brand image examined as a mediating variable. Conducted against the backdrop o…
Article 61 · Volume 2 (2026)
This study explores how the college’s social media marketing influences students’ decisions to enroll at Guangxi Finance Vocational and Technical College. It had two main objectives: (1) to examine how students perceive key social media marketing factors conte…
Article 60 · Volume 2 (2026)
This study explores the relationship between work–life balance (WLB) initiatives and the job performance of administrative employees at Guangxi Finance Vocational & Technical College in Guangxi, China. It had two main objectives: to assess how staff perceive e…
Article 59 · Volume 2 (2026)
This study concludes that different live-streaming e-commerce host styles significantly influence college students’ purchasing behavior. Among the three examined styles, authoritative live-streaming style demonstrates the strongest positive impact, followed by…
Article 58 · Volume 2 (2026)
This quantitative research aimed to 1) examine the influence of e-commerce delivery factors—delivery speed (DS), delivery accuracy (DA), real-time tracking availability (RTTA), perceived delivery cost (PDC), and delivery reliability (DR)—on consumer satisfacti…