Phichak Phutrakhul

2 published articles in Glovento Journal of Integrated Studies

Publications

Article 20 · Volume 1 (2025)

A Study of HR Branding as a Guideline for Application in the Thai Public Sector: A Case Study of Japan

Today, the role of human resource (HR) managers is no longer limited to just one function. HR professionals must be ready to deal with constant change and take on new roles, one of which is HR Branding. This concept focuses on building a positive image of an o…

Article 19 · Volume 1 (2025)

A Study on Compensation Management Challenges in Thailand’s Public Sector to Attract and Retain High Performance Personnel

Since compensation is an essential tool used by organizations to reward employee performance, it also plays an important key role in attracting and retaining high-performance personnel. Effective compensation management is therefore essential to support high p…