Nusanee Meekaewkunchorn

Article 62 · Volume 2 (2026)

The Factors Influencing Impulsive Online Purchase Behavior in Beauty Products among University Students

In recent years, live-streaming e-commerce platforms represented by Douyin and Kuaishou have grown rapidly, fundamentally transforming Chinese consumer shopping patterns. Beauty and personal care products have emerged as among the most purchased categories by …

Article 61 · Volume 2 (2026)

Effects of Social Media Marketing on Student Enrollment Decisions: A Study at Guangxi Finance Vocational and Technical College

This study explores how the college’s social media marketing influences students’ decisions to enroll at Guangxi Finance Vocational and Technical College. It had two main objectives: (1) to examine how students perceive key social media marketing factors conte…

Article 60 · Volume 2 (2026)

Impact of Work-Life Balance Initiatives on Job Performance of Administrative Employees in Higher Education Institutions at Guangxi Finance Vocational and Technical College

This study explores the relationship between work–life balance (WLB) initiatives and the job performance of administrative employees at Guangxi Finance Vocational & Technical College in Guangxi, China. It had two main objectives: to assess how staff perceive e…

Article 59 · Volume 2 (2026)

Influence of the Style of Live-Streaming E-Commerce Hosts on the Purchasing Behavior of College Students

This study concludes that different live-streaming e-commerce host styles significantly influence college students’ purchasing behavior. Among the three examined styles, authoritative live-streaming style demonstrates the strongest positive impact, followed by…

Article 58 · Volume 2 (2026)

The Impact of E-Commerce Delivery Factors on Consumer Satisfaction of Evidence from Guangxi Industrial Technician College, China

This quantitative research aimed to 1) examine the influence of e-commerce delivery factors—delivery speed (DS), delivery accuracy (DA), real-time tracking availability (RTTA), perceived delivery cost (PDC), and delivery reliability (DR)—on consumer satisfacti…

Article 57 · Volume 2 (2026)

Factors Influencing Consumer Purchase Decision Behavior in The Digital Economy: A Study of Guangxi Vocational & Technical Institute of Industry

This study examined how digital marketing exposure, trust in online sellers, and perceived value jointly influence consumer purchase decision behavior in the digital economy, focusing on first- and second-year students at Guangxi Vocational & Technical Institu…

Article 56 · Volume 2 (2026)

The Impact of Leadership Style on Employee Performance in Higher Vocational Colleges: A Case Study of Guangxi Finance Vocational and Technical College

This study empirically explores how leadership styles shape the multidimensional employee performance (task, contextual/organizational citizenship behavior (OCB), and adaptive performance) of full-time staff at Guangxi Finance Vocational and Technical College …

Article 55 · Volume 2 (2026)

Factors Influencing Guangxi Agricultural Vocational and Technical University Students’ Blind-box Purchasing Behavior: A Case Study of Pop Mart

This study examines how Pop Mart’s 4P marketing strategies—Product, Price, Place, and Promotion—shape Blind-box Purchasing Behavior (PB) among students at Guangxi Agricultural Vocational and Technical University (GAVTU), and compares the relative influence of …